Global Freelancer Campaign
Real freelancers told the story. We built the campaign around them.
Global scale · independent nerve
Alwayschasingthe light.
Creative director across technology, film, and culture. I make hard things feel close.
Selected experience and impact
- Creative leadership
- 18 years
- Campaigns + launches
- Global
- Regional film impact
- $200M+
- Local jobs created
- 1,000+
Experience across
- HP
- Apple
- VMware
- Intel
- Bang & Olufsen
- 20th Century Fox
Selected work / 01 / 04
Four stories. One way of working.
Different briefs. Same instinct. Find what feels true and protect it.
Building a Film Studio in Mississippi
Two sound stages. Five films. One long bet on a place Hollywood overlooked.
HP AI PC Global Campaign
HP’s first AI PC, launched through real creative work instead of a list of specs.
Human-Centered Product Stories
One simple rule across the portfolio: start with the person.
The through line
I’ve worked inside global technology companies. I also built a film studio where Hollywood wasn’t looking.
Stills / art direction
The eye behind the work.
Campaign stills and product stories. Real places. Real light.
About / off script
The best idea rarely uses the front door.
I’ve spent eighteen years moving between global technology, independent film, and the thousand small decisions between brief and screen.
The setting changes. I still look for the same thing: the part that feels true. Then I fight for it, with the right people in the room.
Austin, Texas / Working globally
Still up.
Still building.
Let’s make something.
Bring me the launch, the film, or the odd problem nobody knows how to name yet.